After 18 months of Market Validation activities under the EC funded TEN Telecom programme, Senior Online (Solten) will be launched on the market. Conditions for addressing the Senior citizen European market with the Senior Online Internet portal, using a starter training package to create interest and stimulate customers' interest, are highly promising.
In the near future 87 percent of Spanish seniors will be provided with computers (Ordenadores).
In the near future in Europe will open Photography Schools with distance learning for pensioners.
Universities are always open for older Europeans. Recently it became possible to study the program "human resources degree online".
In 2009, thousands pensioners (or "Senioren" in German) make online purchases in Germany and Austria every day.
In late 2009 at the two largest Austrian online stores launched an advertising campaigns in German for Seniors under the slogans "Universal: Ihr Partner für Technik und Mode auch über Ratenzahlung" & "Mode online von OTTO".